Privacy Policy
Last updated: 2/9/2026
This Privacy Policy explains how Blue Muse LLC, doing business as Via Nova Tours ("Via Nova Tours," "we," "us," or "our"), collects, uses, discloses, and protects your personal information when you use our website(s) (the "Site") and our booking services.
By using our Site, you agree to the collection and use of information in accordance with this Privacy Policy.
1) Information We Collect
We may collect the following categories of information:
- Personal information: name, email address, phone number, and other contact details you provide during checkout or support inquiries.
- Booking information: attraction/tour selected, date and time, ticket quantities, and related reservation details.
- Payment information: payment details are processed securely by our payment providers (e.g., Stripe or similar). We do not store full card numbers on our servers.
- Technical data: IP address, browser type, device information, operating system, referring URLs, and general usage data.
- Cookies and similar technologies: used for functionality, analytics, and performance optimization.
2) How We Use Your Information
We use your information to:
- Process and manage your booking and deliver tickets or booking confirmations
- Communicate with you about your order, including confirmations, updates, or issues
- Provide customer support and respond to inquiries
- Improve our website, services, and user experience
- Prevent fraud, abuse, or misuse of our services
- Comply with legal, regulatory, and accounting obligations
3) Legal Bases for Processing (For EEA/UK Users)
If you are located in the European Economic Area (EEA) or the United Kingdom, we process your personal data under the following legal bases:
- To perform a contract (e.g., to process and manage your booking)
- To comply with legal obligations
- For our legitimate interests (e.g., fraud prevention, service improvement, customer support)
- With your consent, where required (e.g., for certain cookies or marketing communications)
4) How We Share Your Information
We may share your information with:
- Suppliers (attractions, tour operators, ticket providers): to fulfill your booking and provide the experience
- Payment processors: to process payments securely
- Service providers: such as email delivery services, hosting providers, analytics providers, and customer support tools
- Authorities or legal advisors: where required by law, regulation, or legal process
We do not sell your personal information.
5) International Data Transfers
We are based in the United States. Your information may be transferred to, processed, and stored in the United States or other countries where our service providers or partners operate. Where required by law, we use appropriate safeguards to protect your data.
6) Data Security
We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, misuse, or alteration. Payment information is handled by PCI-compliant payment processors and is not stored directly on our servers.
However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
7) Data Retention
We retain your personal information only as long as necessary to fulfill the purposes described in this Privacy Policy, including for legal, accounting, or reporting requirements.
8) Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Enable core website functionality
- Analyze website traffic and usage
- Improve performance and user experience
You can accept or decline non-essential cookies using the cookie banner or Cookie Settings control on the Site. You can also control or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of the Site.
9) Your Rights
Depending on your location, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate or incomplete data
- Request deletion of your personal data (subject to legal obligations)
- Object to or restrict certain processing
- Request data portability
- Withdraw consent where processing is based on consent
- Opt out of marketing communications at any time
To exercise your rights, please contact us using the details below.
10) California Privacy Rights
If you are a California resident, you may have additional rights under the California Consumer Privacy Act and California Privacy Rights Act (CCPA/CPRA), including the right to know what personal information we collect, use, disclose, or share; the right to request deletion or correction of personal information; and the right to opt out of the sale or sharing of personal information where applicable.
We do not sell personal information for money. To exercise California privacy rights, contact us at info@vianovatours.com.
11) Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies before providing any personal information.
12) Children's Privacy
Our services are not directed to children under 13 (or under 16 in certain jurisdictions), and we do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us so we can delete it.
13) Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top indicates when it was last revised. Continued use of the Site after changes means you accept the updated policy.
14) Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please contact us:
Via Nova Tours (Blue Muse LLC)
Email: info@vianovatours.com